Careers & People

8/27/2018
03:40 PM
Connect Directly
Twitter
Twitter
RSS
E-Mail
50%
50%

Why CISOs Should Make Friends With Their CMOs

A partnership between IT security and marketing could offer many benefits to each group - and to the entire enterprise.
Previous
1 of 7
Next

Image Source: Adobe Stock (the_lightwriter)

Image Source: Adobe Stock (the_lightwriter)

It might not seem like CISOs and CMOs have much in common, but both executives stand to gain by becoming allies.

Every day cybersecurity factors, such as bad breach publicity and phishing impersonators, erode enterprise brands — thereby diminishing the effectiveness of a CMO's daily efforts. Brand value goes down, email marketing ROI gets trashed, and customer churn increases, all of which reflect poorly on the chief marketer. CMOs need help from CISOs to lock down risk factors. On the flip side, CISOs grapple with a number of challenges that CMOs could help them with, including insecure marketing technology and communication processes, breach response communication, and inadequate budget for preserving brand value.

While CISOs and CMOs might never become corporate besties, there's clearly a lot of room for some mutual back-scratching. Here are some proof points to show why a partnership between this pair of executives can benefit both parties, as well as their companies.

 

Ericka Chickowski specializes in coverage of information technology and business innovation. She has focused on information security for the better part of a decade and regularly writes about the security industry as a contributor to Dark Reading.  View Full Bio

Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Veterans Find New Roles in Enterprise Cybersecurity
Kelly Sheridan, Staff Editor, Dark Reading,  11/12/2018
Empathy: The Next Killer App for Cybersecurity?
Shay Colson, CISSP, Senior Manager, CyberClarity360,  11/13/2018
Understanding Evil Twin AP Attacks and How to Prevent Them
Ryan Orsi, Director of Product Management for Wi-Fi at WatchGuard Technologies,  11/14/2018
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
Flash Poll
Online Malware and Threats: A Profile of Today's Security Posture
Online Malware and Threats: A Profile of Today's Security Posture
This report offers insight on how security professionals plan to invest in cybersecurity, and how they are prioritizing their resources. Find out what your peers have planned today!
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2018-15769
PUBLISHED: 2018-11-16
RSA BSAFE Micro Edition Suite versions prior to 4.0.11 (in 4.0.x series) and versions prior to 4.1.6.2 (in 4.1.x series) contain a key management error issue. A malicious TLS server could potentially cause a Denial Of Service (DoS) on TLS clients during the handshake when a very large prime value is...
CVE-2018-18955
PUBLISHED: 2018-11-16
In the Linux kernel 4.15.x through 4.19.x before 4.19.2, map_write() in kernel/user_namespace.c allows privilege escalation because it mishandles nested user namespaces with more than 5 UID or GID ranges. A user who has CAP_SYS_ADMIN in an affected user namespace can bypass access controls on resour...
CVE-2018-19311
PUBLISHED: 2018-11-16
Centreon 3.4.x allows XSS via the Service field to the main.php?p=20201 URI, as demonstrated by the "Monitoring > Status Details > Services" screen.
CVE-2018-19312
PUBLISHED: 2018-11-16
Centreon 3.4.x allows SQL Injection via the searchVM parameter to the main.php?p=20408 URI.
CVE-2018-19318
PUBLISHED: 2018-11-16
SRCMS 3.0.0 allows CSRF via admin.php?m=Admin&c=manager&a=update to change the username and password of the super administrator account.