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Google Insists Privacy Change Is Legal
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MyW0r1d
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MyW0r1d,
User Rank: Apprentice
3/2/2012 | 5:15:15 PM
re: Google Insists Privacy Change Is Legal
I understand and share much of what Sundararajan states with regard to outdated PII definitions and concerns about Google's scope of use. I also have to side with the EU Justice commissioner when it comes to interpreting EU compliance.
What perhaps should disturb us most about the issue in general is the increasingly large number of commercial firms using web traffic and purchasing trends to create profiles for targetted advertising (to name one of the many, read the Target initiative to send congratulations packets to prospective new mothers even before they know or announce to their parents, embarrassing for some teens). All based on data mining and BI of purchases and interests they mail packets to your residence with the discount offers. Prices are falling for 3rd party providers who can offer this questionable use of information as a service to even the most modest of commercial frms. I say questionable because it is not clear how many knowledgably give consent to this use. So why target Google for a trend far more dispersed than you might realize. Orwell may have purposely misidentified BB in his novel.
I believe the US is behind the curve on identifying, defining, and regulating this issue, but it should be fought full court not simply against the biggest player. Your right of free choice is being supplanted by subliminal sale's tactics which leads you to purchase the product they desire.


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