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Malvertising Campaign Rages Undetected For 3 Weeks
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dfunk1
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dfunk1,
User Rank: Strategist
9/15/2015 | 8:11:30 AM
Who is the customer?
"They owe this to their customers" I presume that this is intended to mean that the readers (clickers) are the customers. Nothing could be further from the truth. Customers pay. In the case of Internet sites supported by advertising, you, the reader, are the product. Or as someone smarter than I has said, "if it is free, you are the product." This is where the disconnect occurs with the malware problem in advertising. The advertising companies are not attached to the problem. They only peripherally feel the pain. The user, at home or in a business the IT shop, feels the pain, but rarely has any idea which company brokered the ad that delivered the malware. It works for the, criminals doing this, because it is safe. It works for the add brokers because it is safe. It doesn't work for us, at home or in the office, because WE ARE THE PRODUCT. Will top of the line companies like Doubleckick learn and adjust? Of course. Will other ad brokers? Some will not. We definately neeed to thank the guys at MalwareBytes that had the perserverance and brains to work this out. They done good!


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