Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Risk

9/24/2010
12:04 PM
50%
50%

Disney Introduces Social Media Site

Let The Memories Begin offers guests a site to share photo, video or text memories and allows Disney to use the content in advertising and marketing.

Extending its use of social media beyond its acquisition of Playdom and its relationship with Twitter, Disney on Thursday kicked-off an ad campaign that uses Facebook, YouTube and MySpace to capture and share visitors' home movies and photographs at Disney Parks Let The Memories Begin, an online destination where consumers can upload their Disney vacation photos and videos.

Guests can share their photography, video or text memories at DisneyParks.com/Memories; Facebook.com/WaltDisneyWorld; Facebook.com/Disneyland; Youtube.com/DisneyMemories or Myspace.com/DisneyParks. After hitting submit, Disney will review the content, and then store and share it.

According to the site terms of use, those submitting content grant Disney "a perpetual, non-exclusive, irrevocable, fully-paid, royalty-free, sub-licensable and transferable (in whole or part) worldwide license" to the content "for any and all purposes including entertainment, news, advertising, promotional, marketing, publicity, trade or commercial purposes."

"So, what should you submit? Your favorite memories -- whether it was a first meeting with a Disney princess, a laugh-filled Splash Mountain ride or a magical moment around a holiday fireplace when mom and dad surprised everyone with a "We're Going to Disney!" announcement -- We're looking for videos and photos that capture your never-to-be-forgotten experiences," said Thomas Smith, social media director at Disney Parks, in a company blog.

In January 2011, Disney will expand its use of visitors' pictures when it projects guests' selected photographs onto Cinderella Castle at Walt Disney World and "It's a Small World" at Disneyland Resort, he said.

"In both locations, Disney PhotoPass photographers will provide images of guests shot during the day to be shared on the icons. While we're still working on the show details, producers estimate as many as 500 photos will be shown in each location every day," said Smith.

Other changes may be afoot: Today, Steve Wadsworth, who became president of Disney's internet group in 1999, announced his resignation. Despite an overhaul in 2007, the division -- which oversees Club Penguin, a social media site for children -- has struggled to become profitable, according to reports

In July, Disney disclosed its plan to acquire Playdom, maker of online games such as Mobsters, Social City and Market Street, and iPhone game developer Tapulous. Disney expects Playdom's expertise in social gaming software tools, business intelligence and rapid innovation to benefit Disney Interactive Media Group, which already has a substantial global presence in online, console and mobile gaming, DIMG said in a July statement.

"This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer," said Robert Iger, president and CEO, in a release.

Also in July, Disney became Twitter's first earlybird exclusive, when it offered @earlybird and @DisneyPictures' followers a 2-for-1 deal on tickets to The Sorcerer's Apprentice. Earlier in the year, the company hosted the sold-out Disney Social Media Moms Conference.

A month earlier, Disney created an application that allowed people to purchase tickets to Toy Story 3 from Facebook, without leaving the site. When people bought a ticket using Disney Tickets Together, the app alerted friends.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Mobile Banking Malware Up 50% in First Half of 2019
Kelly Sheridan, Staff Editor, Dark Reading,  1/17/2020
7 Tips for Infosec Pros Considering A Lateral Career Move
Kelly Sheridan, Staff Editor, Dark Reading,  1/21/2020
For Mismanaged SOCs, The Price Is Not Right
Kelly Sheridan, Staff Editor, Dark Reading,  1/22/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Write a Caption, Win a Starbucks Card! Click Here
Latest Comment:   It's a PEN test of our cloud security.
Current Issue
IT 2020: A Look Ahead
Are you ready for the critical changes that will occur in 2020? We've compiled editor insights from the best of our network (Dark Reading, Data Center Knowledge, InformationWeek, ITPro Today and Network Computing) to deliver to you a look at the trends, technologies, and threats that are emerging in the coming year. Download it today!
Flash Poll
How Enterprises are Attacking the Cybersecurity Problem
How Enterprises are Attacking the Cybersecurity Problem
Organizations have invested in a sweeping array of security technologies to address challenges associated with the growing number of cybersecurity attacks. However, the complexity involved in managing these technologies is emerging as a major problem. Read this report to find out what your peers biggest security challenges are and the technologies they are using to address them.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2019-3693
PUBLISHED: 2020-01-24
A symlink following vulnerability in the packaging of mailman in SUSE SUSE Linux Enterprise Server 11, SUSE Linux Enterprise Server 12; openSUSE Leap 15.1 allowed local attackers to escalate their privileges from user wwwrun to root. Additionally arbitrary files could be changed to group mailman. Th...
CVE-2019-3687
PUBLISHED: 2020-01-24
The permission package in SUSE SUSE Linux Enterprise Server allowed all local users to run dumpcap in the "easy" permission profile and sniff network traffic. This issue affects: SUSE SUSE Linux Enterprise Server permissions versions starting from 85c83fef7e017f8ab7f8602d3163786d57344439 t...
CVE-2019-3692
PUBLISHED: 2020-01-24
The packaging of inn on SUSE SUSE Linux Enterprise Server 11; openSUSE Factory, Leap 15.1 allows local attackers to escalate from user inn to root via symlink attacks. This issue affects: SUSE SUSE Linux Enterprise Server 11 inn version 2.4.2-170.21.3.1 and prior versions. openSUSE Factory inn versi...
CVE-2020-7245
PUBLISHED: 2020-01-23
Incorrect username validation in the registration processes of CTFd through 2.2.2 allows a remote attacker to take over an arbitrary account after initiating a password reset. This is related to register() and reset_password() in auth.py. To exploit the vulnerability, one must register with a userna...
CVE-2019-14885
PUBLISHED: 2020-01-23
A flaw was found in the JBoss EAP Vault system in all versions before 7.2.6.GA. Confidential information of the system property's security attribute value is revealed in the JBoss EAP log file when executing a JBoss CLI 'reload' command. This flaw can lead to the exposure of confidential information...