Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Risk

10/11/2013
02:07 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Ads Will Feature You

A change in the company's terms of service will put your name and picture in ads shown to your friends.

Google on Friday altered its Terms of Service to allow it to include users' Google+ profile names and pictures in Google products, including advertisements, reviews and other commercial offerings.

Google grants itself permission to do this by default, but allows users to opt out of appearing in ads through its new Shared Endorsements in Ads setting. The company attempts to discourage users from revoking the permission by displaying this message when the checkbox is deselected: "Are you sure? When you disable this setting, your friends will be less likely to benefit from your recommendations."

The opt-out option is limited in scope, however: Google will still employ users' names and photos in Shared Endorsements related to reviews, +1, follows and other promotional services. You were expecting something for nothing?

Google's move echoes Facebook's decision in August to revise its Proposed Statement of Rights and Responsibilities. Facebook granted itself the right to employ users' names, profile pictures, content and information, without compensation, in ads and sponsored content. Facebook, however, has not offered a way to opt out, which also isn't available to users who would prefer to be visible in Graph Search.

[ Time to reset your permissions? Read Facebook Unfriends Another Privacy Setting. ]

Facebook was forced to delay its policy changes after privacy groups and lawmakers complained that Facebook was violating its 2011 agreement with the Federal Trade Commission by failing to give users a say in the change. The agreement stipulated that Facebook had to obtain consent from users before making policy changes. Facebook's chief privacy officer, Erin Egan, told the Los Angeles Times last month that the company wasn't making changes as much as providing additional information.

It remains to be seen whether that subtle distinction will fly with regulators and whether Google will face similar blowback.

On Twitter, marketers see Google's entry into the selling of user endorsements as an affirmation of the power of word-of-mouth marketing. Outside of the world of advertising, observers are less sanguine.

New Yorker TV critic Emily Nussbaum declared, "This is despicable and makes me hate Google."

Santa Clara University law professor Eric Goldman proposed opting out as a form of protest. "If enough folks opt-out of Shared Endorsements, maybe we can remind Google to innovate, not ape Facebook's bad ideas," he said in a Twitter posting.

The last time Google presented a change of this magnitude was in 2012, when the company said it planned to unify its privacy policies so it could treat its diverse portfolio of online services as a single service in matters of privacy. Though there was considerable outcry at the time, the change went through and Google emerged with even greater marketing power: a unified user data set. Expect more of the same: sound and fury, signifying nothing, followed by friend-fortified product pitches.

 

Recommended Reading:

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
cbabcock
50%
50%
cbabcock,
User Rank: Apprentice
10/15/2013 | 3:47:29 AM
re: Google Ads Will Feature You
Google is following Facebook into the advertising gutter. Hard to believe.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Ninja
10/14/2013 | 9:07:42 PM
re: Google Ads Will Feature You
Apparently, a number of Google+ users have changed their Profile pictures to an image of Eric Schmidt as a form of protest.
philburton
50%
50%
philburton,
User Rank: Apprentice
10/13/2013 | 5:24:08 AM
re: Google Ads Will Feature You
Which is why I don't have a Google + account.
Somedude8
50%
50%
Somedude8,
User Rank: Apprentice
10/12/2013 | 5:08:05 PM
re: Google Ads Will Feature You
Oh, the possibility for hi jinks and funnies is almost off the chart with this!
MarciaNWC
50%
50%
MarciaNWC,
User Rank: Apprentice
10/11/2013 | 9:46:07 PM
re: Google Ads Will Feature You
Google could do more to inform users about this policy change than a little banner notice.
David F. Carr
50%
50%
David F. Carr,
User Rank: Apprentice
10/11/2013 | 7:56:30 PM
re: Google Ads Will Feature You
So they think the way to compete with Facebook is to copy all the things people like least about Facebook? Way to go.
anon1664417601
50%
50%
anon1664417601,
User Rank: Apprentice
10/11/2013 | 7:56:27 PM
re: Google Ads Will Feature You
Making my G+ profile picture my middle finger, then when all my friends get ad's with my new picture, it will be worth staying on.
LeonD832
50%
50%
LeonD832,
User Rank: Apprentice
10/11/2013 | 7:52:28 PM
re: Google Ads Will Feature You
Google should innovate, not ape Facebook's bad ideas and the way to do that is a a shared profit agreement with the user regarding User Profile promotion stuff
BanFrenchRoast
50%
50%
BanFrenchRoast,
User Rank: Apprentice
10/11/2013 | 7:36:56 PM
re: Google Ads Will Feature You
This is flipping Evil with a captial E. Advertising huckster can buy your "personal" recommendation that you never made.

Google and Facebook are a 1,000 times worse than the NSA for personal abuse of information. Do not tell them a damn thing or tell only distortions.
COVID-19: Latest Security News & Commentary
Dark Reading Staff 7/9/2020
4 Security Tips as the July 15 Tax-Day Extension Draws Near
Shane Buckley, President & Chief Operating Officer, Gigamon,  7/10/2020
Russian Cyber Gang 'Cosmic Lynx' Focuses on Email Fraud
Kelly Sheridan, Staff Editor, Dark Reading,  7/7/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
Special Report: Computing's New Normal, a Dark Reading Perspective
This special report examines how IT security organizations have adapted to the "new normal" of computing and what the long-term effects will be. Read it and get a unique set of perspectives on issues ranging from new threats & vulnerabilities as a result of remote working to how enterprise security strategy will be affected long term.
Flash Poll
The Threat from the Internetand What Your Organization Can Do About It
The Threat from the Internetand What Your Organization Can Do About It
This report describes some of the latest attacks and threats emanating from the Internet, as well as advice and tips on how your organization can mitigate those threats before they affect your business. Download it today!
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-15105
PUBLISHED: 2020-07-10
Django Two-Factor Authentication before 1.12, stores the user's password in clear text in the user session (base64-encoded). The password is stored in the session when the user submits their username and password, and is removed once they complete authentication by entering a two-factor authenticati...
CVE-2020-11061
PUBLISHED: 2020-07-10
In Bareos Director less than or equal to 16.2.10, 17.2.9, 18.2.8, and 19.2.7, a heap overflow allows a malicious client to corrupt the director's memory via oversized digest strings sent during initialization of a verify job. Disabling verify jobs mitigates the problem. This issue is also patched in...
CVE-2020-4042
PUBLISHED: 2020-07-10
Bareos before version 19.2.8 and earlier allows a malicious client to communicate with the director without knowledge of the shared secret if the director allows client initiated connection and connects to the client itself. The malicious client can replay the Bareos director's cram-md5 challenge to...
CVE-2020-11081
PUBLISHED: 2020-07-10
osquery before version 4.4.0 enables a priviledge escalation vulnerability. If a Window system is configured with a PATH that contains a user-writable directory then a local user may write a zlib1.dll DLL, which osquery will attempt to load. Since osquery runs with elevated privileges this enables l...
CVE-2020-6114
PUBLISHED: 2020-07-10
An exploitable SQL injection vulnerability exists in the Admin Reports functionality of Glacies IceHRM v26.6.0.OS (Commit bb274de1751ffb9d09482fd2538f9950a94c510a) . A specially crafted HTTP request can cause SQL injection. An attacker can make an authenticated HTTP request to trigger this vulnerabi...