Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Security Management

05:20 PM
Michael Lynch
Michael Lynch
News Analysis-Security Now

Digital Identity Will Drive Revenue & Reduce Risk

Trusting the human behind the device can be as important as trusting the device in secure applications.

Digital Identity has many definitions. Digital identity is known to be the online representation of a person’s civil and personal identity. Some of the newer ways of describing digital identity also describe it as the entire collection of data associated with a person’s interactions online. In certain scenarios, the device or application the person is using represents their identity.

Designing online and mobile applications to take advantage of customer and digital identity can increase revenue while decreasing fraud loss, creating maximum ROI.

There are several critical components to designing the right digital identity ecosystem. Certainly identity and access management, customer data management, and personalization management are critical systems. But, often overlooked is the importance of device intelligence.

Device intelligence can make all the difference in designing an intelligent platform. Best in class device intelligence can enable targeted offers by knowing customer behavior and preferences even before login, plus it can secure the platform while reducing friction.

One of the most important pillars of device intelligence is the ability to recognize the customer at the device level. The more permanently you can detect the device, even without the customer logging in, the more you can market to anonymous yet repeat visitors. In the browser based experience, this can be done on a persistent basis. And even better, on mobile applications, it can be done permanently. Recognizing repeat visitors, whether potential or actual customers, allows the company to show items of value and interest to the consumer based on their prior interactions. The device represents the customer even before they authenticate.

Track the heartbeat of the virtualization movement with Light Reading at the NFV & Carrier SDN event in Denver. There's still time to register for this exclusive opportunity to learn from and network with industry experts -- communications service providers get in free!

For those that are existing customers, it makes it unnecessary for them to pass authentication steps, sometimes even not requiring a login as with certain mobile applications due to the level of digital trust in the device and identity behind it.

Digital trust is of critical importance in creating the best customer engagement experience. Continual trust by the organization of the user, and trust by the user of the organization, allows the user to move freely and transact quickly. The platform needs to be optimized for the user experience. Security needs to move to the background when possible, even while remaining strong and continually assessing risk, or organizations suffer abandonment of transactions or of their customers altogether.

Organizations can use your digital channels to allow customers to transact in the simplest ways possible. And the better the engagement and ease of use and even the speed of the interaction, the more likely the customer is to advocate for your products or your application in the future.

Whether it is handling the experience for prospective customers or existing customers, bringing the right products, branding, messaging, and content to the digital identity you are interacting with is critical, even down to knowing what is important to their region, demographics and what their potential interests might be. The right content at the right moment entices consumers to want to spend more time on your site or application. And as they grow to be part of your customer base, knowing their behaviors such as frequency of visits, their likes and interests, and their social data all increases their engagement. Device intelligence is a key component in building intelligent digital identity solutions and provides a winning combination of revenue opportunity while mitigating fraud and identity theft.

Related posts:

Michael Lynch is InAuth's Chief Strategy Officer and is responsible for developing and leading the company’s new products strategy, as well as developing key US and international partnerships. He brings two decades of experience in key roles within financial services, consulting and Fortune 500 companies, specializing in security and technology leadership.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
When It Comes To Security Tools, More Isn't More
Lamont Orange, Chief Information Security Officer at Netskope,  1/11/2021
US Capitol Attack a Wake-up Call for the Integration of Physical & IT Security
Seth Rosenblatt, Contributing Writer,  1/11/2021
IoT Vendor Ubiquiti Suffers Data Breach
Dark Reading Staff 1/11/2021
Register for Dark Reading Newsletters
White Papers
Current Issue
2020: The Year in Security
Download this Tech Digest for a look at the biggest security stories that - so far - have shaped a very strange and stressful year.
Flash Poll
Assessing Cybersecurity Risk in Today's Enterprises
Assessing Cybersecurity Risk in Today's Enterprises
COVID-19 has created a new IT paradigm in the enterprise -- and a new level of cybersecurity risk. This report offers a look at how enterprises are assessing and managing cyber-risk under the new normal.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
PUBLISHED: 2021-01-15
An issue was discovered in Malwarebytes before 4.0 on macOS. A malicious application was able to perform a privileged action within the Malwarebytes launch daemon. The privileged service improperly validated XPC connections by relying on the PID instead of the audit token. An attacker can construct ...
PUBLISHED: 2021-01-15
Docker Desktop Community before on macOS mishandles certificate checking, leading to local privilege escalation.
PUBLISHED: 2021-01-15
OneDev is an all-in-one devops platform. In OneDev before version 4.0.3, there is a critical vulnerability which can lead to pre-auth remote code execution. AttachmentUploadServlet deserializes untrusted data from the `Attachment-Support` header. This Servlet does not enforce any authentication or a...
PUBLISHED: 2021-01-15
OneDev is an all-in-one devops platform. In OneDev before version 4.0.3, AttachmentUploadServlet also saves user controlled data (`request.getInputStream()`) to a user specified location (`request.getHeader("File-Name")`). This issue may lead to arbitrary file upload which can be used to u...
PUBLISHED: 2021-01-15
OneDev is an all-in-one devops platform. In OneDev before version 4.0.3, the REST UserResource endpoint performs a security check to make sure that only administrators can list user details. However for the `/users/` endpoint there are no security checks enforced so it is possible to retrieve ar...