Data is the new currency. Businesses will thrive or wither based on their ability to properly handle, protect, and utilize data. And although the importance and potential of data is not in question, the priority of data protection within security programs still has a way to go.
For far too long, the fundamental thinking around enterprise cybersecurity has circled around external threats. If we build a strong perimeter of firewalls and scrutinize traffic crossing the boundary, then we'll keep the "good" in and the "bad" out. More modern security programs still have doubled down on external threat actors with endpoint security software, antivirus sandboxes for email attachments, and mobile device management.
In the past, these investments made sense in order to pursue a defense against general threats and malware from "the outside." But technology has evolved, and what matters now is different. In today's world, fueled by rich web applications, corporate interconnectivity, cloud systems, contract workers, and remote access, the notion of "outside" and "inside," "us" and "them," is dead. In the world of a CISO who can't focus on every problem, risk prioritization is king. So, instead of attempting to thinly spread the security focus across a wide array of externally facing infrastructure, we must ask ourselves this question: "What do we fundamentally need to protect most?" The answer is data.
While serving as CISO of Twitter, I instituted a "data-first" security program. The goal of this was simple. From our risk analysis, the item most important to our company was the protection of sensitive data against any form of inappropriate or unauthorized access or manipulation. Since data was the priority, we applied the focus of our security efforts as close to the data as possible and then moved outward. This meant asking questions like: "How is the data protected at rest?" "What services/people can access the data?" and "How do we authenticate the services and detect malice or deviations?"
We asked these questions even though the data was deep inside the internal network. By inverting the traditional security model, we focused on the controls that actually protect the data first. Afterward, we moved outward in "concentric circles" to provide layers of defenses across the entire stack used to access the data (that is, the servers, workstations, humans, etc.).
The reason the data-first security thinking is so important is that the traditional "outside-in" perimeter security approach makes too many assumptions that no longer hold true. If the strength of your security relies on a strong perimeter, then what happens if an internal employee is compromised or goes rogue? Do the attackers have full lateral movement and access to data? If so, then the perimeter security approach is only one security failure away from a massive company data breach.
Because of data protection regulations such as GDPR and the California Data Protection Act, a shift to a data-first security program makes a lot of sense. But this isn't just a movement driven by compliance. Available data supports the need to shift to a data-first security approach:
The takeaway here is clear. There is a real threat from within the organization by individuals who are granted some level of trust and access. With this reality in mind, there's no choice other than to move security as close to the data as possible.
How to Move to a Data-First Approach
First, a sound security program must have risk modeling and strategic risk prioritization processes in place. Without such components, the security organization will be unable to focus on the most important issues to make meaningful changes. Second, conduct an updated risk prioritization and assessment exercise. Be sure that the value of your data assets and the likelihood of an internal threat are appropriately weighted by statistics discussed above and other information specific to your organization. In this exercise, be sure to explore different potential paths of compromise that lead to data access and consider if existing security controls provide any mitigating protection.
The likely output of this activity will include new prioritized risks focused on data access controls and visibility of data use. With this new data in hand, reach out to other business leaders to build support for the new focus. As security leaders know, it's imperative to have allies across the business; security is not a single org activity and requires company support. Finally, as you embark on identifying new security controls, processes, and technology, be sure to maintain your laser focus in the face of other security "fires." Question whether your and your team's time is being spent on the highest-priority risks and most valuable activities for your company.
Implementing a data-first security program will require effort and reprioritization, but it will also enable your company to combat modern-day threats and protect your most important assets. In addition, it will also enable flexibility so the business can more easily adopt new technologies knowing that the control structure put in place is based on protecting core assets first, independent of the surrounding technology.
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